Book Review: Start With Why - How Great Leaders Inspire Everyone to Take Action

"People don't buy what you do, they buy why you do it." Simon Sinek

Start With Why by Simon Sinek an easy, fun read, although sometimes slightly repetitive.  It is essentially a marketing book focused on why some businesses and business leaders are more successful.  Simon Sinek artful weaves stories throughout the book to illustrate the importance of focusing on your WHY to build a successful company, not your HOWs and WHATs.   If you were ever curious as to why companies like Apple and Starbucks have such strong and loyal following almost to the point of a cult status while other comparable brands, possible with better products struggle, he offers an insightful thesis in this book.

The main premise of the book is the Golden Circle Concept (see below).  Basically, you start from the inside (WHY) to the outside (HOWs and WHATs).  As he says in his book “Companies try to sell us WHAT they do but we buy WHY they do it”.  The same can be said of individuals, people are inspired by and want to be around people who know WHY they are doing what they are doing.

Start With Why
Simon Sinek
Why How What

If you are in the Encore stage of your life (roughly defined as 50s – 70s), overwhelmed by the idea of doing the same job for the next 10 years but aren’t ready to give up active engagement, read this book to see what opportunities discovering your WHY can lead you to.
 

Although this book will not provide any tools for discovering your WHY it can certainly be the spark to start your journey to align your passions with your purpose.  (For more on how to discover your WHY, read FIND YOUR WHY by Simon Sinek, David Mead and Peter Docker).
 

As Simon says in the book “Don’t forget that a WHY is just a belief, HOWs are the actions we take to realize that belief and WHATs are the results of those actions.”  He will challenge you to spend time to understand your WHY, and if you do he believes the HOW and WHAT will be easier to define, whether you are a business or an individual.
 

Don’t want to read the entire book, click on the link below to watch Simon Sinek’s Ted Talk

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
 

Want to know more, check out his website below:

https://startwithwhy.com/

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